This group has overall responsibility for the marketing mix and has been tasked to ensure that the initiatives of the organization capture the attention of all relevant stakeholders. The group is also tasked to ensure that the various stakeholders understand the importance/relevance of the hallmarks of cancer framework, the need for progressive regulatory advancements (regarding environmental exposures to agents that can contribute to cancer) and the need for applied cancer research that focuses on the anti-cancer potential of natural compounds and chemicals that can be employed as "broad-spectrum" agents for cancer prevention and therapy