This team has responsibility for the organizations's image, brand, and marketing mix i.e., Product (service activities/offerings), Price, Place (modes of service delivery) and Promotion (media and messaging). The team is also tasked to ensure that organizational materials, website content and overall messaging that is produced for various stakeholders understand the hallmarks of cancer framework, the need for progressive regulatory advancement (regarding environmental exposures to agents that can contribute to cancer) and the need for applied cancer research that focuses on the anti-cancer potential of natural compounds and chemicals that can be employed as "broad-spectrum" agents for cancer prevention and therapy